Pure London

Pure London by The Dua Brand is a Floral fragrance for women and men. Pure London was launched in 2018. Pure London by The Dua Brand is an exquisite fragrance that embodies the essence of luxury and exclusivity. This fragrance is part of a collection of bespoke scents created for hotels, and it pays homage to the opulence of Southampton Row's L'Oscar. The fragrance is presented in a beautiful bottle that mirrors the terracotta panels found in the building's famed fireplaces. With only 3,500 bottles available, this fragrance is truly one-of-a-kind. Pure London is classified as an Extrait de Parfum, which means it has a high concentration of fragrance oils, ensuring long-lasting and intense scent.The scent of Pure London is a captivating blend of aromatic notes that create a scented masterpiece. It opens with the refreshing aroma of grapefruit, which welcomes you into its embrace. As the fragrance develops, floral accents of carnation and mayflower come to life, adding a touch of elegance and sophistication. Spices like nutmeg and peppercorn emerge in the base, providing a warm and sensual undertone. The fragrance settles on a bed of regal woods, including oakmoss, vetiver, cedarwood, sandalwood, and gaiac wood. This combination creates a rich and velvety aroma that is both captivating and alluring. Pure London belongs to the Chypre olfactory group due to its luxurious resin-bearing composition and the presence of oakmoss as a defining element in its scent profile.